PHNOM PENH – Fashion conglomerate H&M Group has teamed up with the World Wide Fund for Nature (WWF) in Cambodia to develop an artificial intelligence-enabled smartphone application capable of swiftly identifying species of wood.  

The pair are to offer up the technology, called WoodAI, to garment manufacturing facilities throughout Cambodia, which it’s believed will help them adopt wood species – used for power generation – which won’t contribute to deforestation.  

Supporting the solution’s rollout, Cambodia’s Secretary of State to the Ministry of Environment, Neth Pheaktra, said: “The Ministry encourages other clothing brands to follow this example and also support efforts to save natural forests and wildlife for the long-term benefit of people and nature.” 

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Founded in 2006, Ecotextile News is the environmental magazine for the global textile and fashion industries and provides unrivalled daily coverage, comment and expertise in both print and online formats.